mercoledì 8 giugno 2011
martedì 10 maggio 2011
a further way to recycling: freeganism. Findin perfectly edible products thrown away by supermarkets
That's it with snobish ways to eating sustainibly! Finished.
- Europe and the U.s. have as double as food they need
- in the Uk, 25% of bought food gets wasted (results: 20 million tons of waste a year)
- 80% of Uk population are not clear about the difference between "best-before", "use-by" and "display until"
- sadly enough, there are 1 billion malnourished people in the world: the 40 million tons of food wasted in the Us would be enough to feed them.
mercoledì 23 febbraio 2011
I had forgotten how much of a circus the fashion world might be ;-). I entered the yard at Somerset House yesterday, one of the last days of the London Fashion week, and I remembered. It looked like a circus, a show, a carnival, a masquerade.
Fashion is as fascinating and absurd as it might be: many looked disguised rather than dressed and everyone seemed extremely serious. That is the thing that strikes you the most: how fashion people take themselves seriously. It is the game of belonging and yet wanting to be unique. So everyone is secretly happy to be "part" of it all, yet they want to be different, special.
I don’t know how (maybe because I was starting to act very seriously as well and, thus, at the entrance, no one dared to ask me for accreditation) I sneaked in the exhibition at Embankement Level. I was mainly interested to have alook at Esthetica, where sustainable and ethical designers are presenting their work.
Stands at Estethica were looking somehow too crafty compared to the other non-environmental stalls, yet some interesting concepts were shown (according to my serious :-) opinion):
She looked a little stressed as I heard her chasing a model “they want to see the whole collection, they are one of the best shops in the world, get dressed, pull your hair up, be beautiful, come on… (there is no such thing as relaxed fashion: business is business worldwide J ). The Speedo collection is soo interesting, the rest of the collection is a little pasticciata (now, how do I translate this word??? Messy, it is definitely messy)
Henrietta Ludgate collection looked very appealing: it looked luxurious and cool. It was my favourite http://www.henriettaludgate.comSustainable fashion does not have to mean hippy, folk or crafty. It can also be edgy, and she seemed to be. No wonder she won the Fashion Week Innovation Award. No wonder so-much-quoted-in-these-days Livia Firth wore LH recently for one of her many catwalks with husband Colin.
I really liked the transformation she has created for those normally dodgy quilted Husky coats.
Transformation: that’s what I like.
domenica 6 febbraio 2011
It is only sufficient to have a walk around to have many inspirations!
People don't seem to follow main stream fashion, rather everyone expresses creativity and original ideas.
We saw Shabitat from a distance and could not help go and give an eye. Old furniture, clothes, impossible objects and a "for free" section. A little flea market, but very trash-chic.
|Blanca at Shabitat!|
venerdì 4 febbraio 2011
Some years ago, an american lad started a challenge with himself called the “one hundred thing challenge” (http://guynameddave.com/100-thing-challenge/). Since then he has decided to live only with indispensable items and to get rid of all the clutter someone is normally surrended by. This is an example of a personal call to sustainability.