I am not riding on a Greenpeace dinghy

Some years ago, an american lad started  a challenge with himself called the “one hundred thing challenge” (http://guynameddave.com/100-thing-challenge/). Since then he has decided to live only with indispensable items and to get rid of all the clutter someone is normally surrended by. This is an example of a personal call to sustainability.

Sustainability starts with the “a-little-less-of” philosophy.

Change starts from us: many little "us" together form a moltitude, therefore if a moltitude starts consuming less, this means that a moltitude of less stuff  is being used.

If we watch www.thestoryofstuff.com we are softly, but incisively, reminded that sustainability won’t be a choice soon, but rather a need. Unfortunately if we keep on being so eager as consumers, soon we will be overwhelmed by wastes and deprived of resources.

“A-little-less-of “ philosophy means tiny acts of awareness that we can start to adopt as habits: a little less of toilet paper when we go to the loo, a little less of bottled water (tab water in our lucky western countries is absolutely fine), a little less of driving our cars, a little less of electrical apparels switched on at home.

It also means a little less of buying, a little less of shopping.

But, I started thinking, what can I say about the subject? What is the contribution I can bring?

Let’s face reality: I am not a fierce environmentalist. Also, it is not feasible for me at the moment to ride on a Greenpeace dinghy and stop whales hunting or rain forest destruction.

My little act of awareness can start from re-cycling, o better up-cycling, some clothing items.

Many designers have started with much bigger projects than mine (http://www.sustainable-fashion.com/), and that is just inspiring.

I have thought that using objects that have already had a life (maybe in my wardrobe or on the shelves of a charity shop, or at a flea market) and give them a new reincarnated life, could be a little, sweet exercise of sustainability.

Friends are also a source of sustainability, therefore I sell the tiny s.b.hiro remade collections in a delicious “second-hand concept store” called Give & Take (http://www.facebook.com/pages/Give-and-Take/125846177429196) in Milan, owned by two friends: Laura & Poppi.


yes! Hiro